(What Do Sounds Smell Like?)

I’ll be honest, this is the first time I’ve been pre-hyped for an album based on the album cover alone. That artwork just attached to me, and I had to hear what this album could be all about. Now I have, so let’s talk about it!

This is the latest album by Primo Jab, produced by Uncle Fester, featuring 10 new tracks! And features by the likes of: 

-M.A.V

-Miskeen Haleem

-Ice Lord

– Conspiracy

– Beck

After listening to this album in full, the first word that came to my mind was ‘wow.’ This record was absolutely amazing. This album sounded like a combination of Nas’s ‘It Was Written’ and Styles-P’s ‘A Gangster And A Gentleman,’ and I couldn’t mean anything more!

The production is reminiscent of the classic late 90’s and 2000’s era. Back when Hip Hop sounded crisp, grand, theatrical, and overall masterful in execution. From the first song, you can hear those cuts and traditional Hip Hop instrumentals that only get better as the album goes on.

This album sounds equal parts beautifully smooth and ghetto raw. Just like how back in the day an album by your favourite artist could balance the sounds of different tastes, in this one, Uncle Fester has given us a Masterclass in how to modernise that level of quality and produce a record that successfully shows different aesthetics and vibes in one. I can’t praise Uncle enough on this one!

As much as I praise Uncle, Primo Jab is a problem in his own lane. The way he can so effortlessly navigate the waters of those instrumentals and provide compelling, interesting, and complex wordplay, as well as witty lyricism and top-notch penmanship.

He has this unique, vibrant personality that just makes his bars glow unlike any other. Sounds like a man who has the passion of his first day, someone who keeps an eager attitude on his sleeve and brings that infectious energy into the studio and albums with him!

The features on this album do a fantastic job at making this album shine that much more! Great choices for co-hosting  the tracks and bringing the fresh verses!

Going into this, I had a sixth sense that it would be something special but I didn’t expect this. From the cuts to the instrumentals to the features to the verses by Primo everything about it was not only worth the wait but went above and beyond! This could easily be ‘Album Of The Year Contender’

https://open.spotify.com/album/6q4yPYwkifWo9Zdx1URLyt?si=vCfhmnpUSvWqxTdtCbf3nw