The wait is finally over! The highly anticipated instrumental release by one of Hip-Hop’s most critically acclaimed producers is here, so let’s fucking talk about it!
This is a 15-track, 49-minute endeavour by Apollo Brown. A man who in the last 3 years alone has released some of the greatest albums made in the last decade.
Philmore Greene -The Cost of Living
CRIMEAPPLE -This, Is Not That, to name a few. But this time around, not only is he going solo but also completely instrumental! Something I’ve been excited about since I heard the news because of just how high-calibre of an artist he is. I knew this would turn out fantastic, and I was right.
I’m not lying when I say this album gave me goosebumps. To hear Apollo dig into an unknown territory with the inspirations of
-Ambient
-Lo-Fi
-Chill Wave
-Soul
-Glo-Fi. Most of these I’ve never heard used by him, but combined with his mastery of production, you get a tranquil and beautiful soundscape unlike anything you’re likely to hear this year or the next few.
The gentle and serene atmosphere that’s created on this experience is nothing shy of extraordinary. It’s the type of album you’d use to reduce stress, gather your thoughts, let your imagination wander, and your mind calm.
There’s never a break in the patterns. From one moment to the next, nothing is done to snap you out of this marvellous fever dream that will take hold for the 49-minute duration.
Such a bold and wonderful statement to make for Apollo at this stage in his career. Dare I say, despite the instrumental aspect and no vocals, that this could be seen in time as Brown’s magnum opus?
I ask all hip-hop fans alike to give this album a chance and experience for yourself the magic of ‘Elevator Music’.
https://open.spotify.com/album/0jf8OZSYK80DHzMBfMv3gr?si=IAq6u2JSRfSCoBDDvg-WSA
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