(Floody UNLTD)

For an artist I only discovered this year, he’s quickly become one of my most anticipated. With every new drop he releases or album I discover, it makes me appreciate him even more, and with the knowledge of this one dropping in March this year, you know I had to peep it!

So, the latest EP by NOWAAH The Flood features ten tracks and is the third instalment of the ‘FLOODY SERIES’ with production credits of: 

-Bombay Da Realest

-BMG Castro

-The Custodian Of Records

-St. Ivan

-Zopeh Belefonte 

-The Mali Empire

-Clypto 

And I’ll be real, a lot of the time I get concerned with projects with multiple producers to this extent just because of the unity or the possibility of the lack thereof, but this EP proved me wrong in every way possible! This is such a dope record. 

First of all, as the production goes. With so many names, each man has added their own unique touch and personality to the tracks themselves. Instead of a bunch of beat makers with conflicted ideas, this feels like a collection of men with various characteristics that come together to express their love for the music but at the same time providing a different and new perspective in genre, influence, and style! 

For example, tracks like ‘Science Fair’ have that grimy, muddy boom bap lethal flavour that will force your face to mean mug and bop your head and neck till you need to go see your local chiropractor! 

Then there’s tracks like ‘FLOODY UNLTD’ which has that ambient, horn-heavy beat with those luscious keys and notes in the background that makes this song sound like something magical and out-of-this-world! 

Or even the track ‘A-1’ which has that beautiful jazz influence with those smooth piano keys with those synth chords in the background to make for a relaxing and soothing listening experience!

My point is, each producer brings something different to the album, but it all works. It all sounds fluent and constructive to the progress of the overall EP! An absolutely fantastic job by everyone involved.

On to the star of the record. NOWAAH, the man who has had a killer few years, once again outdoes himself on this one. What intrigues me about him is his natural charisma, his tough and sturdy delivery on his lines, and his conviction in his own game and lyricism. He ain’t interested in anything but the shit he wants to do! He makes what HE wants, no compromise, no switching lanes for popularity or going ‘viral’, he’s just here to make his brand of dope music, and the fans love him for it.

You can hear it in the way he spits his bars, his level of discipline and drive he puts into each of his lines, let alone his projects. He makes sure each bar, sentence, verse is delivered with the utmost precision, impact, clarity, and consistency. He’s not the type to wish a wack verse on because it will never happen!

Overall, another dope EP. One I’m glad I discovered when I did. The variety of production is surreal, the MC work is flawless, and overall just one of the best EP’s of the year!

https://nowaahtheflood7.bandcamp.com/album/floody-unltd

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