It’s pretty common for me once I become addicted to a certain artist to dive through their discography and see what they were hitting on prior to the most recent and after such a run of ‘LORD OF THE ZINGZ’ and ‘Infinite Wave’, you know I had to go back to find others and that’s when I discovered this gem! Let’s talk about it!
So, this is the 2024 release by FEED THE FAMILY MC Borirock. This album was produced by WHOA1.0 and features seven tracks, a 14-minute run time, and no features!
Right off the fucking bat, as we discuss production, that opening song ‘Freaky Frog’ has just climbed to the top five favourite Borirock tracks of all time. That combination of funky, groovy, and angelic instrumental over Bori’s chaotic energy is absolutely classic. It’s like two sound vibrations that shouldn’t work together but somehow do! Fucking fantastic intro.
From there, the album transitions into his trademark lane of eccentric, grimy, and muddy boom Bap with the usual suspects of grand chords and harmonic strings with those classic piano keys mixed in with that raw and rugged aesthetic.
I think what makes this album so great is that each song is so short that each track feels like an adrenaline shot of music. It’s addictive and stays just long enough for you to stay locked in and invested in the power of the instrumentation and production.
This style of album is actually perfect for the MC approach of a charismatic powerhouse like Bori, which means within the 14 minutes, there’s never a dull second to be found!
As far as Bori goes, he sounds as wild, energetic, and charismatic as he’s ever sounded before. He’s come loaded with his trademark adlibs that are loud and brash, which adds that extra dose of hype to the songs! His self-confidence is always at peak high across his albums; you’ll never find him lacking in that area! He’s the fucking man! He knows it and his mission to make sure the rest of the world knows that too!
His unprecedented and unpredictable flow patterns are legendary; his words could land anywhere and everywhere on the song with no reason more than ‘because he wants to’. His notorious high-pitched voice goes berserk over the instrumentals, and whether the song is one minute or ten, he never lets up until the track is done! He has an endless aura, or some might say ‘aninfinite wave’.
He’s without a doubt ‘The Lord Of The Zingz’. Whether he’s ducking ‘Wavy Bullets’ or running out of a ‘HOUSE FIRE’ started by a ‘ZINGCLOPS’, he’ll tell you himself ‘IT AIN’T ABOUT ME’ or about ‘ZING-DAYA’, packed with his ‘BOGEYS & OAKLEYS’ and his ‘ FISHSCALE’. He’s all about the ‘SOCIAL ECONOMICS’, and his words are nothing but ‘HOOT GOSPEL’.
https://open.spotify.com/album/104ZzTXendadRSoe2XH5ay?si=gg6KQ9ZwTJioTrU_NDgBHg

