Fucking hell, Jackpot Records are on another plane of sonic existence than the rest. Their last four free albums ALONE could beat 90% of cats’ discographies going! They are making music that will last a lifetime, and the run continues with this one, so let’s talk about it!
This latest FREE album (courtesy of Jackpot Records) is by the MC Swaello (one half of the iconic twin pair THEMELLOS) and with production from the likes of
-BONEWESO
-RELENTLESS
-THEMELLOS
-REVENXNT
And MC’s such as
-Estee Nack
-SWIZZY
-BUB STYLES
-HYROGLYPHX
And right off the bat, I gotta mention this. The amount of pure swag and aura of the artists of 23Incredible is unmatched. Every artist on the roster exhibits charisma that is fields above anyone else in the game. It’s the first thing that hits you whenever you listen to these artists’ music, and it’s a feeling and a vibe that you end up craving once you’re not listening to their music!
Anyway, with that admission out of the way, this ten-track album is an absolute masterpiece of sounds and performances. Firstly, I love the constant concept running through of the Bible and Malaki; the way the snippets ran through the album was intriguing as fuck!
As for the production, this is as wavy and fluent as you’ll ever hear. With the list of producers on hand, it can’t be anything but PHENOMENAL! I’m talking about that atmosphere that you can bop your head to and make your imagination run wild!
All the way from that opening track by BONE with that looping chipmunk-sounding vocal harmony combined with those methodical drums, thick bass, and light piano keys that wrap this whole together (alongside those infectious adlibs that increase the energy and intensity 10x fold)
To the very last track, one again produced by BONE, as we hear a more melodic offering that has mainly freelance piano keys and some light/subtle bass lines! I love how stripped back and bare this track is. It’s the confidence of the legend, such as BONE, to use only a few layers to take over the outro and leave the album on a high note! Absolutely incredible.
Another track I fucked with heavily was the second track, which was produced by RELENTLESS, and on this track, we hear what sounds like a looping flute sample, hypnotic drums, and some sharp jazz notes that all come together in this gritty representation of boom bap meets splash. I found myself returning to this track more than any else!
This has to be one of the most tight-knit lines of production I’ve heard in a minute, and this shit was given FREE? If this was $60, I’d understand! Holy shit, can’t believe the culture got this for nothing, talk about a flex!
Speaking of FLEX, we have Swaello, who I’ve already become a fan of since 2025 and then again with his straight-to-customer EP dropped in January. He and his brother are one of a kind artists, and on this occasion, he proves yet again why he’s one of the best in the business!
As I spoke about in the intro, he possesses an incredible aura! Charisma and drip just fall off him in gallons. From his adlibs to his flow, he has such a mesmerising ability to captivate and capture the audience that we are hanging off every word right until the project ends!
He’s like a verbal AK-47; he’s precise, explosive, and powerful! Although he has one of the smoothest and unpredictable flows in the game, his moves are raw and rough around the edges that will decapitate any hater that dares to run up!
His verses feel less like bars and more like an Oscar-worthy performance. With all that emotion, appeal, and magnetism, he makes him the MVP on any given project, but when it’s his own? It’s game over.
The fact he brought in such deadly MC’s to test his abilities with proves what kind of artist he is, he ain’t hiding in the background waiting for opportunities to fall in his lap! He’s out here giving us FREE ALBUMS while inviting the greatest MC’s in the present day to lock in with him! That’s classic shit and not only does he pull it off but the chemistry he’s spent years cultivating comes through in spades!
Another Jackpot exclusive to add to my rotation. At this rate they will go down as one of the strongest discographies period. And Swaello just proved for himself why he’s worth every eye dollar that comes his way!

