It’s a disappointing reality to me that I never covered a record by him, but I’m definitely making up for it now, and with the producer he has alongside him on this one, I was forced to support and listen to what I could guarantee was a modern-day masterpiece, and guess what? I was right!
This is the brand-new album by Umbrella Collective’s own ‘Big Trip’, which is an exciting announcement in and of itself, but to find out it was entirely produced by Mallori Knox! That’s the real cherry on top, and it’s what made me feel for this before it came out!
9 tracks with only two fellow Umbrella features
-Pro Dillinger
-Daniel Son
And boy, let me tell you, Mallori doesn’t fuck around on this one! With her reputation for ‘grand’ and ‘cinematic’ sounds preceding her with records such as ‘Nobody Bleeds Like Flair’ or ‘90 Flair For The Gold’, she has incorporated the same ‘theatrical’ and surreal atmosphere across this one!
From the very opening track, you can hear that classical influence with those moody Blues/Jazz notes that quickly transform into a 90’s flavoured Hip Hop beat with those gorgeous notes on loop with loose light keys in the background.
As the album progresses, the album only gets more ‘grandiose’ and masterful in execution with organic and natural-sounding instrumentation and masterful melodies, chord progressions, and beautifully crafted aesthetics that make you feel like you’re listening to a personal biography in real time converted into audio form.
Although her full album discography is short, she has brought to life the very definition of ‘Less Is More’ because in the few albums she’s recorded, she has encapsulated the very essence of ‘art’ and sonic imagery unlike anyone else has in the genre so far.
She’s the producer I’d want to hire if I was a director looking for a music producer for the film score. Long story short, if her name is on the production credits, I invest. Simple as that.
Now, onto Big Trip. A man who fully embraces the essence of ‘Umbrella Collective’ with his big boss energy, his methodical and in-your-face rhythm and wordplay to drop fire on all the studio sessions!
He’s always had the swagger and undeniable aura in his music. The type of guy you know gets the whole room to shut up and listen whenever he speaks!
Across this album, he truly represents his passion, grind and takeover of the industry. You can hear it in his relentless and ruthless shots at the haters and his loyalty to the Umbrella. There are so many lines in here that make me happy because you can tell it comes from a real place.
Such as the line on the song ‘Eat One’ where he says ‘Ask the Homies if you don’t know, you book diamond you book me, or we don’t go’ and then there are just the subtle shoutouts to Snotty, Substance810 and of course the features of Pro and Daniel Son.
Across this album, his pen game, flow and lyricism are top tier. He ain’t here to rap for anyone but himself! Repppin’ the Umbrella but showcasing why he’s one you should never sleep on! Why he’s a premier rapper in this game right now!!
I love his aggression across this album. He’s always had an edge about him in his vocal performances but on this one he sounds especially mean, focused and fed up with everyone’s bullshit! This mentality across that immaculate production of Mallori and you’ve got a strong contender for ‘Album Of The Year’
What’s left to be said? Everything was on point on this one. This was everything I could have hoped for and much more! If you’re a real Hip Hop fan then this will be a no-brainer!
https://bigtrip2.bandcamp.com/album/cry-baby-2










